You can track your pizza but not your house sale? That’s the problem, and James Dwiggins, CEO and co-founder of NextHome, is here to fix it.

On this episode of Know Before You Owe, I talk with James about Rays, the platform bringing real transparency to real estate. Think of it as a “pizza tracker” for your transactions, one that shows clients exactly what their agent is doing.

We cover:

• How transparency builds trust (and saves your reputation)

• Why most clients think agents don’t do much

• How Rays could reshape commissions and consumer expectations

• What the future of tech looks like when it’s built for trust, not just transactions

If you’re an agent tired of explaining your value, this one’s going to hit home.

 

 

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