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Title: Real Influence
Subtitle: Persuade Without Pushing and Gain Without Giving In
Author: Mark Goulston, M.D., Dr. John Ullmen
Narrator: Walter Dixon
Format: Unabridged
Length: 6 hrs and 19 mins
Language: English
Release date: 12-24-12
Publisher: Gildan Media, LLC
Ratings: 4 of 5 out of 99 votes
Genres: Business, Career Skills
Publisher's Summary:
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world.
In this groundbreaking audiobook, authors Mark Goulston and John Ullmen reveal a new model for authentic influence - the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement, and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to:
Complete with examples of the steps in action and insights from real-world "power influencers", this one-of-a-kind guide shows that being straight with everyone means winning for all.
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