Social media has become a veritable tool for small business owners to reach their target audiences. It can also be valuable for acquiring customers, as businesses can target specific audiences based on demographics, interests, and behaviors. Social media analytics can provide valuable insights into the effectiveness of social media campaigns, allowing businesses to refine their strategies and target their audience efficiently. In today's podcast, Hemant Varshney from DigiCom and Stephen Halasnik from Financing Solutions discuss real-life experiences of acquiring customers through social media.