Learn from a small business owner about how to successfully market your business for growth.

How do you grow your business to six figures? Nicka Johnson, owner of Budget to Success shares her marketing strategies and tactics. Spoiler alert, she could basically host this podcast! She's embodied all the strategic lessons we've talked about and used her tenacious spirit and drive to succeed to implement them and grow her business to six figures during the pandemic.

Key Takeaways:

• Exhaust free advertising before you move to paid advertising
• Make sure your paid advertising fits within your budget
• Be consistent with your presence
• Be authentic in your content
• Align your marketing strategies to your business goals and measure them to make sure they're contributing positive ROI

Music: Tuesday by Sascha Ende, Music.io