Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it.

We chat with Mike Rahel, founder of Refined Element, which specializes in implementing and managing the content management system Kentico. Kentico is an enterprise CMS for larger companies looking for a WordPress alternative. We chat about the features, benefits, costs, and implementation of Kentico.

Mike Rahel, Refined Element: https://refined-element.com/

More about Apotheca Marketing: https://www.apothecamarketing.com

As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior.

https://twitter.com/KenWilly

https://www.linkedin.com/in/kennethcwilliams/

(We used ChatGPT to write this description. How did it do?)

Many people in the marketing and SEO industry have been voicing concerns about AI and how it may lead to the demise of SEO and search marketing as we know it. We chat with SEO expert Chris Boggs to get his take on AI and its role in SEO.

Google's impending forced migration to GA4 is right around the corner (July 1!!!), and a lot of marketers and analysts aren't happy about it. In fact, many are considering moving away from Google Analytics all together.  We chat with Jason Packer, who recently published "Google Analytics Alternatives, a Comprehensive Guide", and discuss some of the pros and cons of other analytics tools.  

Jason's Book: https://www.quantable.com/analytics/google-analytics-alternatives/

Learn More About Apotheca Marketing: https://www.apothecamarketing.com

Google Optimize is a free A/B testing tool that Google is sunsetting in September. We take a look at why it's probably going away, and whether you should care or not. Are you testing today? Should you be? Let's talk about testing and improving your conversion rates.

GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs.  Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!

So you have GA4 implemented on your site. But did you forget anything? We take a look at some common things people forget or overlook, as well as what you can do to better prepare to switching over to GA4 once Google Universal is sunset.

More About Marketing Attribution: https://youtu.be/sEXmGb9wCgw 

GA4 versus Google Universal: https://youtu.be/zDyzPFCvwEQ 

SEO & PPC Reporting in GA4: https://youtu.be/DsLum17oaIc 

The barrier to entry for starting an online business have never been lower. But there are still some things you need to think about so you won't find yourself needlessly delayed, or stuck in the water after launch.