Real Marketing

Real Marketing

By Roy Bielewicz, Apotheca MarketingBusinessMarketing
Download on the App Store

Real Marketing episodes

  • #18: WordPress & CMS Alternatives: Kentico

    We chat with Mike Rahel, founder of Refined Element, which specializes in implementing and managing the content management system Kentico. Kentico is an enterprise CMS for larger companies looking for a WordPress alternative. We chat about the features, benefits, costs, and implementation of Kentico.


    Mike Rahel, Refined Element: https://refined-element.com/


    More about Apotheca Marketing: https://www.apothecamarketing.com

    30 min
  • #17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement

    As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior.

    To shed light on the benefits of GA4 and how it's revolutionizing marketing measurement, we sat down with Ken Williams, a Google Analytics expert who has been using BigQuery and big data to gain powerful insights into his clients' analytics.
    In this interview, Ken shares his experience with GA4 and how it's helped his clients make data-driven decisions, enhance their marketing strategies, and achieve their business objectives. He also discusses the importance of leveraging advanced analytics tools like BigQuery to unlock the full potential of GA4 and stay ahead of the competition.
    Don't miss out on this opportunity to learn from a GA4 and analytics pro and stay ahead of the game in marketing measurement.
    Ken's Info:
    https://www.ken-williams.com/

    https://twitter.com/KenWilly

    https://www.linkedin.com/in/kennethcwilliams/

    47 min
  • #16: How we USE ChatGPT For Marketing (And How We DON'T)

    (We used ChatGPT to write this description. How did it do?)

    ChatGPT is a powerful language model that can be used for a variety of applications, including marketing. In this video, we'll explore how you can leverage ChatGPT to improve your marketing efforts, as well as some things to avoid.
    First, we'll cover the dos of using ChatGPT for marketing. This will include strategies for using the language model to create compelling content, such as blog posts, social media updates, and email newsletters. We'll also discuss how ChatGPT can be used to generate ideas for new marketing campaigns, or to analyze customer feedback to inform future marketing decisions.
    Next, we'll explore some of the don'ts of using ChatGPT for marketing. This will include common mistakes that can lead to ineffective or even damaging marketing efforts, such as relying too heavily on ChatGPT-generated content without human oversight or failing to consider the ethical implications of using AI in marketing.
    Finally, we'll wrap up with some best practices for using ChatGPT for marketing, including tips for ensuring that your content is high-quality and engaging, as well as strategies for incorporating AI into your overall marketing strategy in a responsible and effective way.
    Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights into how you can use ChatGPT to take your marketing efforts to the next level. So join us and discover the dos and don'ts of using ChatGPT for marketing!
    See our discussion about using ChatGPT in SEO:
    https://youtu.be/eW0GYIJSQRw
    ==============
    Learn More About Apotheca Marketing:
    https://www.apothecamarketing.com
    ==============

    43 min
  • #14: Want to DITCH Google Analytics 4? Alternatives to Track Your Website Performance

    Google's impending forced migration to GA4 is right around the corner (July 1!!!), and a lot of marketers and analysts aren't happy about it. In fact, many are considering moving away from Google Analytics all together.  We chat with Jason Packer, who recently published "Google Analytics Alternatives, a Comprehensive Guide", and discuss some of the pros and cons of other analytics tools.  

    Jason's Book: https://www.quantable.com/analytics/google-analytics-alternatives/

    Learn More About Apotheca Marketing: https://www.apothecamarketing.com

    48 min
  • #12: Don't Lose Your Data! You're Going to NEED Google BigQuery with GA4

    GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs.  Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!

    20 min
  • #11: What to Prep & Mistakes to Avoid with Google Analytics 4

    So you have GA4 implemented on your site. But did you forget anything? We take a look at some common things people forget or overlook, as well as what you can do to better prepare to switching over to GA4 once Google Universal is sunset.


    More About Marketing Attribution: https://youtu.be/sEXmGb9wCgw 

    GA4 versus Google Universal: https://youtu.be/zDyzPFCvwEQ 

    SEO & PPC Reporting in GA4: https://youtu.be/DsLum17oaIc 

    17 min

About Real Marketing

From the publisher's feed

Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries.