David and Lucio discuss the luxury market, the importance of consistently marketing yourself, and why staying top of mind with potential clients in your real estate network is so critical to your success.

They also highlight the top concerns of real estate sellers, which include the agent they choose to partner with…

1. Being the local neighborhood expert;
2. Regularly and effectively communicating with them
3. Having the proper know-how and internet exposure to market a home

Topics and Questions You’ll Uncover During this Episode:

• Is the Real Estate Market Returning to Normal?
• Why Partnering with The Institute for Luxury Home Marketing Is Beneficial
• The Importance of Having High-Quality Print Materials
• How Real Estate Marketing Has Shifted (and Stayed the Same) Over the Years
• Using Monthly Market Reports to Effectively Market Yourself
• What are the Top Concerns of Sellers?

Important Episode-Related Links:

• Official Website — Bernal-Smith Group
• Connect with Lucio Bernal on LinkedIn
• Official Website — The Institute for Luxury Home Marketing
• Official Website — REAL Marketing