Welcome to REAL Marketing University, with David Collins, a podcast series designed exclusively for real estate agents who are looking to dominate their local market.

Hosted by direct mail marketing expert David Collins, each episode teaches listeners why becoming the local neighborhood expert in their respective markets is so important, how direct mail plays a critical role in the process, and why a shift in mindset is needed to truly outperform the competition.

SPOILER ALERT: Your direct mail marketing efforts — whether they’re postcards, property brochures, or real estate market reports — are incredibly critical pieces of your overall marketing strategy, and your digital presence helps marry together these real world marketing efforts with your digital footprint to make for a validated, more complete user experience.