In this podcast, John Beaman discuss a few of the components of the customer journey map from a 40,000ft level and shares the five steps of the customer journey map. Below are his suggestions for what small business owners should implement right away but before you do, make sure to like, comment, and share as well as sign up at www.TheMcgrawCouncil.com!

Build Your Customer Avatar

Before you can build any kind of real marketing effort, you need to know who your perfect client really is. If you don’t know this, nothing you do will succeed. So take some time and build a detailed customer profile!

Know the Emotional Triggers

Humans are emotional beings, and purchases are consequently emotional as well. If you want to generate the best results from your marketing efforts, know what emotions your prospects experience and guide them to the right conclusion. Knowing their emotional state will help you to better solve their problems!

Focus on the Loyalty Loop

Once a customer purchases from you, you have shown them how great you are – use this to your advantage! Identify the ways in which you can make that customer buy from you again, again, and again – this can cut out 40% or more of the customer journey map and save you much time, money, and headache in your marketing efforts!