I wasn’t planning to record a case study.

But a few weeks ago, Elena emailed me:“I’ve just finished a full rebrand — want to walk through it on the pod?”

I had another topic lined up.But this… felt real. Tangible. Honest.

So we hit record.

This episode is a deep dive into how Elena led a 6-week sprint to reposition SimplyCodes - one of those rare stories where strategy, soul, and execution all show up in equal measure.

She didn’t just redesign a website.She redesigned trust.

We talked about:

* Why “only codes that work” didn’t hold up anymore

* How she fought for honest design and community-first visuals

* Crafting messaging that makes sense to both humans and LLMs

* The power of showing what doesn’t work

* What it actually takes to launch with intention, not just urgency

This episode is a blueprint for marketing that respects the customer’s time, intelligence, and context.

🎧 Watch it here:

📕 And if you’ve got your own story - real, raw, a little messy but meaningful - I’d love to hear it. DM me.

Your story, your way. My questions.

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