It’s 10x easier to say yes than to say no.

Especially when the person asking is a friend.

Business is not always black and white.

It’s a people-centered industry and fostering relationships is a big part of it.

So how do you say no to someone who you’re friends with?

Natalie Riso graduated USC as the #1 most followed student on the platform.

Her advice for people on how to say no:

🔑 Separate the opportunity from the person.

Listen to Natalie’s full interview for season 2 of the Work in Progress podcast. (most recent episode)

This snippet is probably the single most important part of my interview with Natalie.

It's easy to feel pressured into saying yes because you have built a relationship with someone but in order to respect yourself and the project saying no is apart of the process.

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