Real talk about agency websites

Many agencies overvalue their websites and spend too much time thinking about and working on them.

In this episode, Chip and Gini talk about what matters — and what doesn’t — when it comes to your website design and content.

They share some of their experience about the areas in which the most time (and money) get wasted and how to make sure that you get the best ROI possible on your agency’s website.

Key takeaways

* Gini Dietrich: “When things are slowing down is not the time to be thinking about generating leads from your website.”

* Chip Griffin: “Just be honest. There’s no need to tell a story that is not an accurate story.”

* Gini Dietrich: “Think about who your best clients are and create your messaging around that.”

* Chip Griffin: “If you see the words “full service” on your website, delete them. Because if you are a small team, how are you doing full service? You’re not.”

Resources

* Unlocking the Taylor Swift PR Playbook: Lessons for Brand Success

Related

* Questions agencies should ask before redesigning their websites

* How to think about your agency’s website (webinar)

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: Gini, I think we need to talk about our website and what we should have on it.

Gini Dietrich: Okay. I like that topic.

Chip Griffin: Right after this.

Actually, you know, instead of talking about our website, why don’t we talk about agency websites? Because I don’t really… Fair. Talk about it, because that just means more work for me.

Gini Dietrich: It does mean more work for you.

Chip Griffin: I’m not feeling like doing more work right now, so I think I’ve got enough on my plate.

Gini Dietrich: Yeah, you have, you have quite a bit going on, so I agree with that.

Chip Griffin: One day I’ll learn how to say no, which is probably something we’ve talked about before and probably should be another topic.

Gini Dietrich: I think that that is a, an issue for many agency owners.

Chip Griffin: It is absolutely an issue, but not the issue we’re going to talk about today. Well, it is a little bit because there are some things you should, you should say no to when it comes to your website.

And, and I think that I have a lot, not I think, I know I have a lot of conversations with agency owners who are, you know, what should I do with my, I need to update my website. You know, I, you know, my, my business is slowing down. I need to, I need to do something with my website to fix it. I, it’s coming up on the end of the year.

I want to think ahead and my planning.