Real Talk about Marketing

In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-party data, governance and privacy, and the role of AI in modernizing marketing infrastructure. The Erin, Kyle and Lorel also delve into democratizing data, common organizational challenges around measurement, and how to leverage cloud technology for faster, more governed, and collaborative insights. 

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In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems.

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Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across generative advertising, data fragmentation, breaking down silos and the genesis of creativity.

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The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog joins the podcast to discuss the complexity and swirl of issues and potential resolutions in both the US and globally, smart modularization approaches for marketers and ultimately adding value for consumers. 

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The rules of the game have changed—and brands that want to win in 2025 need to play smarter, not just harder. With persistent inflation, rising tariffs, and shifting expectations, just repeating 2024 strategies won’t get the job done. In this high-impact episode of Real Talk About Real Marketing, we explore how Adobe + Acxiom turn uncertainty into opportunity. You’ll hear real-world examples and actionable strategies for driving loyalty, efficiency, and growth—even in unpredictable times. 

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With a swirl of acquisition news happening in the industry, Zach Van Doren of Acxiom joins the Real Talk podcast to break it all down with hosts Kyle Hollaway and Dustin Raney. They touch on AI topics from the Salesforce acquisition of Informatica and Meta’s bid for Scale AI, to the uncertainty around the direction of legislation and what the next new device could mean for brands and consumers. 

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Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from Databricks experts about the zero data movement and the future of walled gardens. 

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Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.

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Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years. 

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Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of listening to customers and truly understanding the consumer experience.

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