In this episode of Real Talk Dubai, host George Hojeige speaks with Gosia Golda, founder of the MMG Group, about the evolution of Dubai’s creative industry and the business behind building a global talent ecosystem from the ground up.
Gosia shares her journey from arriving in Dubai as a young talent in 2003 to launching MMG Models, MMG Artists, and MMG Talent. The group has grown into a global creative powerhouse with operations across Dubai, London, Paris, and Miami. She explains how the city reshaped her ambitions, the early challenges of building a business with no safety net, and the resilience required to grow organically in a competitive and rapidly changing industry.
The conversation explores what it takes to run a specialist creative company in Dubai, from navigating misconceptions and industry pressures to balancing authenticity, leadership, and commercial expectations. Gosia reflects on rebuilding after setbacks, protecting company culture, and staying grounded in a world shaped by social media and constant visibility. The episode closes with honest advice for young women entering the creative and talent industries.
Guest: Gosia Golda, Founder, MMG GroupHost: George Hojeige, Group CEO, Virtuzone, an Ascentium Company00:00 Introduction and Guest Overview02:36 Choosing Dubai and Finding Opportunities05:25 Launching MMG and Building from Scratch07:39 Risks Growth and Global Expansion09:41 Pressure Mindset and Resilience13:11 Authenticity Image and Social Media16:36 What Sets MMG Apart19:06 Leadership Team Culture and Rebuilding24:23 Strategy Partnerships and Scaling30:05 Proudest Projects and Future Vision33:11 What Drives Gosia38:29 Boundaries Values and Saying No40:06 Advice for Young Women and Closing ThoughtsLearn more about business setup and growth in the UAE: virtuzone.comFollow Real Talk Dubai for more conversations with founders and industry leaders shaping the UAE