You've set your sights on Facebook, Instagram, or maybe even LinkedIn or Pinterest for your business ads. Here's the game changer: it's not about where your ads appear but who sees them. I'm talking about unlocking the power of targeting. In this episode, we unravel the art of targeting, breaking it into two segments: cold and warm audiences.

In this episode, we're discussing the elephant in the room. That's right, folks - we're talking about GA4! We'll cover the differences between Universal Analytics and GA4, and how you can work around them to effectively track your marketing and advertising efforts.

Imagine that you are sitting in a meeting with your boss or client, discussing details of a campaign that you wish to launch. That's when your boss or potential client turns to you and asks, "Can you create a landing page for this?" What is your answer? Yes? No? Do you know what should go on a landing page (or NOT go on a landing page?)? In this episode, we're going to discuss all the details of what makes a website, what makes a landing page, and what the differences are between each one.

In this episode, we're going to talk about Facebook ads. Why Facebook? Because as of 2023, Facebook has about 244 million users. That's 72% of the US population, so let's see how we can take advantage of it.

According to statistics, up to 93% of consumers have made buying decisions based on reviews, and 90% of those surveyed said customer reviews were a factor in their buying decision. In this episode, we're going to talk about the how and why of using customer reviews in your marketing.

You've decided to outsource your online marketing - now what? In this episode of Real Talk, No Fluff, Liz and Ronda discuss the things you need and need to plan for when outsourcing your online marketing.

Are you considering hiring a digital marketing strategist but not sure where to start? If so, this episode of Real Talk, No Fluff is for you. Ronda and Liz talk about how to set up yourself and your new digital marketer for success.

What story does your website tell potential customers about your services, products, and brand? Does your website give your clients or potential clients an incredible sales journey? Is it set up to convert prospects into sold customers? In this episode, our guest is going to help you plan and build an awesome website.

In this episode of Real Talk, No Fluff, we're chatting about processes and tools you can use to streamline your content planning, content creation, and content publishing needed for your online marketing strategy.

In Episode 14, we discussed what makes up a great content strategy. In this episode, we go deeper into the 6 essentials for planning and developing your social media strategy for your small business.