Most people spend their entire life operating with selective urgency.

When they recognize a problem...

Instead of taking action...

They brush it off and make a decision about what's more important to them in the moment.

As the problem continues to present itself ... they repeat this cycle over and over again.

Eventually, the problem becomes too big to ignore.

When this happens … these people finally decide to get urgent and aggressive about finding and implementing the solution.

Only this time ... it's far too late.