Mark Reid, Director of Safety and Security at Seattle Pacific University, visited us last year in a spontaneous and transparent conversation around his journey in creating a near-real time incident response system using intelligent IP audio integrated into access control, video, and multi-modal communications. He was told it was too expensive and, likely not possible. But he challenged those prevailing assumptions and now can activate an emergency communication procedure, including a campus-wide lock down, notification of internal emergency response team, police and/or fire emergency (911), all in under a minute.