Lindsay Hampson is the VP of Marketing at eBridge Connections, a company that delivers powerful, cloud-based accounting integration solutions that connect and automate vital business processes. With its universal integration-Platform-as-a-Service (iPaaS) and pre-built connectors, eBridge Connections helps brands seamlessly flow data between their ERP, CRM, and e-commerce shops.

Before joining eBridge Connections, Lindsay worked in marketing roles at IBM and SAP. Her specialties include product marketing, digital journey, campaign development, product launch, and more.

In this episode…

Technology has forever changed the way we do business. With enormous technological advancements in the past couple of years, business owners can now market and sell their products more effectively online. And, thanks to the rise of e-commerce platforms like Amazon, more business owners are choosing to sell directly to consumers. 

However, e-commerce businesses often face a big challenge when it comes to collecting data from Amazon and other platforms. Many are forced to manually enter customer data into Excel sheets, which can limit their ability to market effectively and can even lead to costly mistakes. To solve this problem, eBridge Connections developed a universal integration-Platform-as-a-Service (iPaaS) that e-commerce brands can use to pull data from different platforms—saving them time and money.

Lindsay Hampson, the VP of Marketing at eBridge Connections, joins host James Thomson in this week's episode of the Buy Box Experts podcast to talk about the value of API integration for e-commerce brands. Lindsay explains how her company's integration solutions save brands time and money, the ins and outs of Amazon’s data flow, and the upcoming trends and technologies in the e-commerce industry. Stay tuned.