Modern marketing requires balancing strategic long-term planning with real-time tactical adjustments to drive sustainable growth in today's volatile digital landscape.Greg Dolan, CEO & Co-founder of Keen, sits down with Rachel Tipograph, founder and CEO of MikMak, to explore how leading brands are solving the challenge of optimizing for both long-term brand building and immediate performance. From the evolution of marketing attribution to the organizational changes required for success, this conversation reveals why the future belongs to companies that can seamlessly blend strategic vision with immediate responsiveness.Key Learnings:

• Why real-time optimization capabilities are now essential for marketing success
• How to balance upper-funnel brand building with bottom-funnel performance marketing
• The organizational changes needed to integrate strategy with tactical execution
• How technology partnerships enable both strategic planning and real-time adjustments
• Why early adopters of integrated approaches are gaining competitive advantages

Read the full show notes here: https://keends.com/podcast/episodes/ep206-real-time-marketing-optimization-mikmak/