Why it matters

As in-store incidents become more unpredictable, employee safety increasingly depends on how quickly help can be activated in the moment.

The big picture

Kenny Kelley, founder of Silent Beacon, says retail safety is shifting beyond training and procedures toward tools that enable immediate response during high-risk situations.

What’s changing

• Retail environments are less predictable than in the past
• Incidents extend beyond traditional theft scenarios
• Legislators are beginning to mandate employee safety tools in some states

The gap

Policies and training prepare employees, but they do not always translate into action during fast-moving incidents.

The shift

Wearable safety technology allows employees to instantly alert 911, share location data, and notify internal teams with a single action.

Bottom line

Retail safety is evolving from preparation alone to integrated, real time response capabilities.

Retail's Most Wanted is presented by LVT and the Attorney General Alliance.