2026 will expose marketers who can’t prove results. Marketing is shifting from intuition to verification, and real-time analytics is now the base of strong performance. With AI attribution, heatmaps, and behavior tracking, every click and interaction tells a story. Metrics like INP, scroll depth, time-to-value, and share rates now reveal what truly works. Want to win? Show proof, remove friction, and make your results clear and visible. Which metric do you track first?

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