The Illusion of Speed: Real transformation is measured in years, not quarters.

Digital transformation is often sold as something you can deliver in months. But according to Dr. Michael Müller-Wünsch, CIO and Board Member at OTTO Group, true transformation is a marathon, not a sprint.

In this TEQ Shift Podcast episode, Dr. Müller-Wünsch explains why cultural change, business alignment, and patient leadership matter more than fast restructuring or rushing into cloud projects.

Timestamps:

00:00 Intro

01:30 Why speed in transformation is an illusion

04:50 The role of culture and mindset in change

09:15 Lessons from OTTO Group’s long-term journey

13:40 Balancing autonomy with alignment

18:00 Why tech alone can’t drive transformation

22:15 Advice for CIOs and leaders

26:00 Final takeaways

👉 Read the blog: https://www.createq.com/en/insights/why-digital-transformation-takes-years-not-quarters

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