The conversation keeps rolling in the new format of Rocket Fuel Live. The UNTD Community team stay unscripted and real, this week with special guest Emma Pace (founder of Sales Genius and one of the sharpest minds in real estate lead generation and paid ads).

The crew gets into what's actually working right now: why most agents burn their budget chasing cold strangers instead of the warm audience they already have; how retargeting quietly becomes your highest-return marketing; the ad mistakes agents keep repeating; where AI belongs in your ad strategy and where it does not; and how to spend smarter instead of just spending more. Plus a rapid-fire "Buy or Sell" round on paid leads, retargeting, and where your marketing dollars should go in 2026.

Whether you're just starting to run ads or already spending every month, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.

Connect with Emma Pace:
 Instagram: https://www.instagram.com/paceofbass
Website: https://emmapace.ca

We're back, and we're doing it differently. In the new format of Rocket Fuel Live, Joe Herrera and the UNTD Community team drop the stage personas for a real, unscripted conversation, and kick off with special guest Chris Smith (KNWN Local, Beacon, and one of the sharpest minds in real estate marketing).

The crew gets into what's actually working right now: why the smart move on AI is to speed up, not slow down; the "who not how" mindset that frees you from trying to do everything yourself; how to find the repeatable tasks eating your week and hand them to AI; when to use off-the-shelf tools versus building your own; and why fast, cheap failure beats waiting on the perfect plan. Plus a rapid-fire "Buy or Sell" round on cold calling, YouTube, and paid leads.

Whether you're just getting started with AI or already deep in it, this one's packed with takeaways you can put to work this week. Keep the conversation going in our Skool community (https://www.skool.com/untdcommunity/classroom). New episodes weekly.

EVERYTHING you need to know for REAL BROKER and WHY YOU should join - REAL Water Cooler Podcast

Curious about joining REAL broker?  Want to know why everyone is joining REAL Broker? Are you part of EXP or other similar companies and want to know the difference with REAL Broker?  We answer almost everything.

If you are trying to recruit someone to REAL Broker this is the PERFECT video to send them  

Interested or curious how to join real?  COMMENT BELOW

The Real Joe Herrera -  REAL Broker

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

WELCOME to REAL Broker - REAL Water Cooler Podcast- REAL Water Cooler Podcast

BUILD A NETWORK.  This is why REAL is successful.  This is why Real Estate agents like Shaylie and Ray are switching to REAL.  Because they can network with like minded real estate agents trying to impact their community.  

Interested or curious how to join real?  COMMENT BELOW

The Real Joe Herrera -  REAL Broker

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

New Name Same Content!  We discuss everything REAL broker and big changes in our Real Estate Industry at The REAL Water Cooler Podcast.

Today we talk about Sharran Srivatsaa's HUGE move to president of Acquitsions.com Owned by Alex Hormozi.  We explain why this happened and how EXCITED we are for him!  We break down THE WGR method and how he makes noise in a quiet industry.  How does AI affect our real estate industry?  Is AI making a positive or negative impact for Real Estate Agents in 2025.  And finally we finish up with SILO vs COLLABORATION.  Is it better to go fast alone or far together?

Lets Discuss!  Comment below what you think we want to know!


The Real Joe Herrera -  REAL Broker

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

How We Got Into Investing and YOU Should Too - The Real Joe Herrera -  REAL Broker

We have been real estate investors for YEARS.  And right now is the BEST time to get into Real Estate Investments.  We breakdown how we started in Real Estate Investing and what our processes are to be SUCCESSFUL as a Real Estate Investment Team.  We explain the houses we look for and the prices that make sense to invest in.

Questions about Real Estate Investing?  Hit us up! @joeherrera or @_taylorprince_ we are happy to guide you through our processes to make you a successful real estate investor. 

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

The Real Joe Herrera -  REAL Broker

We get asked ALL THE TIME, 'How did you build a network of agents?'  The answer is simple, REAL BROKER.  REAL Broker has been a game change for Real Estate Agents who want to network and build a network of highly productive and motivated agents just like us.  This changed the game for us.  Colton and I sit down as we breakdown the ins and outs of REAL Broker.  Why we converted our brokerage to the REAL Broker Model AND how it has impacted us as an brokerage.  Spoiler, it has been amazing!  With the stock options and networking of agents.. we have grown exponentially.  

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

SHARRAN Steps Down As President... NOW WHAT? -  The Real Joe Herrera -  REAL Broker 

Sharran Srivatsaa has stepped down as President of REAL BROKER... Don't worry.. it is going to be OK.  We explain EXACTLY what is happening.  And what this means for agents like you!

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

Build A 7 Figure Revenue Share Business -  The Real Joe Herrera -  REAL Broker -  The Real Joe Herrera -  REAL Broker

It really is simple to build a 7 figure real estate revenue share business.  Are you only relying on the sale of homes to make ends meet in todays market?  If so, you are missing out on the secret that so many of my friends and colleagues are doing.  REVENUE SHARE.  This is no secret and it is easy to do.  Follow along with me as I breakdown exactly how we built a 7 figure revenue share business out of our real estate brokerage.

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb

Our REAL Sponsor Left Us... Now What?  -  The Real Joe Herrera -  REAL Broker

We have the answers EVERYONE is asking!

In this video, we'll discuss what to do when your real estate sponsor leaves your brokerage. A sponsorship change can feel overwhelming, but it doesn't have to derail your career. We'll cover practical steps to take, including understanding your options, finding a new sponsor, maintaining your professional mindset, and navigating any legal or financial implications. Join us for expert advice and tips on how to manage this transition smoothly and continue building your real estate business.

Join real estate expert, Joe Herrera, weekly as he breaks down Real Broker and Real Estate Lead Generation. This channel offers invaluable insights, proven techniques, and keeps its listeners up-to-date on the latest trends in the ever-evolving real estate market and REAL Broker. Whether you're a seasoned professional or just starting out, Joe Herrera equips you with the knowledge and tools to enhance your business through REAL Broker. When it comes to staying ahead in real estate, this channel is your trusted source

Joe Herrera
https://www.instagram.com/joeherrera/

https://open.spotify.com/show/4Qea9kLQ6LaXHMElnliiPi?si=bb27256ea8e349bb