Our hosts Peggy Anne Salz and Shahab Zargari discuss how marketers and publishers can bridge the gap between the printed page and the digital realms with the help of  Quikkly, a company pioneering what it calls “real world buttons for instant digital actions.” Fergal Walker, co-founder and CEO of Quikkly, deep dives into his company’s innovation and improvement on the concept of the QR code, and how marketers can use it to deliver effective campaigns from printed material, thus triggering new levels of customer engagement such as driving people to download an app, ‘like’ a brand in Facebook or watch a video on their mobile device.

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