Tooling around town and learned some things about customer service and treating people the way you want to be treated.  During that same great experience, I had some concerns about how my phone number was being used.   It made me think of GDPR.    I also talk about what I think about the new marketing campaign around Coke Zero - I Need To Try It First.  What can we learn from that?    You can apply these stories and the lessons to your   online business.  I always try to learn things from brick and mortar marketing that I can apply to my online business.

Real World Marketing Lessons -  Customer Service Coke Zero    and GDPR  -- LNIM225

Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed.  Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more.  Better still, learn the side-hustle hacks that you need to find time to make your business thrive.  On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet business.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of strategies for growing a robust email list that not only weathers storms but thrives in them. From the compelling success story of Jason Van Orden to actionable tips using platforms like ConvertKit, learn to turn subscribers into a loyal community that powers your business engine.

The dark web of channel bans and hacked accounts holds a grim lesson for online entrepreneurs, and Leslie Samuel's Interactive Biology channel serves as a prime example. My journey through the treacherous territory of online bans reveals why being one of the "good guys" in the digital space matters. Security is paramount, just as locks are to a storefront, so is two-factor authentication to your online presence. This episode is packed with insights on safeguarding your digital assets and keeping your audience within arm's reach. It's not just a conversation; it's a masterclass in fortifying your business against the unexpected and ensuring your voice is never silenced.

Weathering the Storm of Channel Bans with Email List Power [LNIM 261]

Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coaching sessions to supercharge your digital strategy.

Imagine giving your website a shot of adrenaline that rockets it up the search engine ranks—well, that's what you're in for with today's insights. From the nitty-gritty of fixing broken links and finessing your keyword game to the sweepingly strategic like ensuring your NAP data sings in harmony across the web, we're not skipping a beat. And because we love getting technical, we'll even peek under the hood at canonical tags and robotstxt files to keep those search engine bots happy. So, buckle up and get ready for a tune-up that'll make your site's traffic meter hit the red zone.

Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled [LNIM260]

Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions.

Ever wonder why some emails are the gate-crashers of the inbox party while others languish unseen? We'll reveal the alchemy behind irresistible subject lines and the secret sauce of personalization. And it's not just about the open rates—we're dishing out insider tips to craft compelling headlines, engage social media audiences, and optimize your landing pages to perfection. As a sports parent, I've mastered the art of balancing kids' schedules with the adrenaline of marketing success, and I'm sharing these anecdotes to illustrate that effective messaging can indeed be life's game-changer.

But wait, there's more to this episode than tips and tricks—it's a heartfelt call to action for marketers. We hold the key to doors that might lead someone to exactly what they need, and it's our ethical duty to market with integrity. Using the analogy of a lifesaving cure, we explore the gravity of our influence and the potential to touch lives far beyond the reach of our campaigns. Tune in and equip yourself not just with the skills to boost your marketing, but with the awareness that every word can make a profound difference.

Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]

Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magnet for like-minded viewers and buyers. This episode promises not just inspiration but strategic insights into finding and fostering evergreen niches with serious growth potential.

We're venturing into uncharted territory with affiliate markets that are begging for innovation - think drone photography gear, sustainable pet products, and the burgeoning world of RoboAdvisors. Each of these areas comes with its own set of challenges and rewards, from navigating regulations to discerning quality in a market prone to greenwashing. We dissect the appeal of subscription boxes for home bakers and why online coding boot camps could be your ticket to riding the tech wave to success. So, buckle up and let's explore how these unexpected niches can be the key to separating your content from the crowd and opening doors to profitable partnerships.

Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258]

Unlock the secrets to transforming your digital footprint through the art of content creation and repurposing strategies that could redefine your online influence. In our latest episode, we delve into the indispensable role content plays in building trust with your audience, and we equip you with the tools to navigate the challenges of an ever-changing internet marketing landscape. From the robust potency of long-form material to the perilous dependence on external platforms, I lay bare the nuances of fostering brand equity and offer you a treasure trove of actionable insights to broaden your content's impact.

Then, take a stroll down memory lane with me as we reminisce about the eclectic charm of Austin, Texas, from the vivid cultural tapestry to the mouthwatering Mexican cuisine shared with my mom. Meanwhile, we'll explore the cutting-edge realm of AI and automation tools like Opus Clip and Repurposeio, which are game-changers for solo entrepreneurs looking to amplify their content with efficiency and flair. These personal anecdotes and technological revelations entwine to bring you an episode that promises to be as heartwarming as it is informative, leaving you with a stronger sense of community and a bevy of techniques to elevate your content strategy.

Real World Marketing Lessons - Customer Service Coke Zero and GDPR -- LNIM225

Download our free app to listen on your phone