This week Sarah Roberts explores the differences between the marketing concepts she has learned in school and what she has learned working at a marketing agency. Sarah is an MS of Marketing student at Texas A&M University as well as a Marketing Associate at ADV Marketing. She shares her unique perspective on applying what she is learning in school to her current work in marketing. 

Main Points:

1. Sarah explains what it is like to work while in school. (02:46)
2. Sarah describes what classes directly applied to her current experience in marketing. (27:09)
3. Sarah details the marketing skills that she did not learn in school that she has to have for her role. (31:43) 

Bio: Sarah Roberts is an MS of Marketing student at Texas A&M University and a Marketing Associate at ADV Marketing. She graduated with a BBA in Marketing from Texas A&M in 2021 with a concentration in Advertising Strategy and a minor in English. In her current role at ADV Marketing, she writes, designs, and analyzes integrated promotional campaigns for small businesses, primarily in the energy industry. Along with her studies and work, Sarah is a co-host of the Marketing Matters podcast, produced by ADV Marketing.

Links: 

Contact Sarah at [email protected]

Connect with Sarah on LinkedIn

Learn more about ADV Marketing

Follow ADV Marketing on Instagram at @theadvmarketing

Listen to Marketing Matters 

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Learn more about Starting Out at www.squirework.com 

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