Doc Searls and Katherine Druckman discuss the Cluetrain Manifesto on its 25th anniversary, how the world has and hasn't changed since, and about SCaLE 21x (Southern California Linux Expo) coming up March 14.

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In this episode of 'Reality 2.0', hosts Katherine Druckman and Doc Searls talk to Ezequiel Lanza, an AI expert. The discussion centered on the potential of AI and its relationship to personal empowerment. Exploring the current state of AI, the hosts express concerns about data security and appropriately leveraging AI's capabilities for individual benefit. The conversation dives into the infiltration of AI into various sectors like fashion and art, and its capability to significantly alter the consumer experience. The hosts also emphasize the importance of cautiously handling the growing influence and application of AI, pointing out its susceptibility to misuse in fields like advertising.

00:00 Introduction and Welcome Back

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Special Guest: Ezequiel Lanza.

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Katherine Druckman and Doc Searls learn all about Project Bluefin, a new cloud native friendly Linux distribution, from its creator, Jorge Castro, and Kyle Rankin, its newest enthusiast.

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Special Guests: Jorge Castro and Kyle Rankin.

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Links:

• Bluefin | The Next Generation Linux Workstation — The next generation Linux workstation, designed for reliability, performance, and sustainability.
• Announcing Project Bluefin — Bluefin is a custom image of Fedora Silverblue by a bunch of cloud-native nerds. We want a reliable desktop experience that runs everything but we're too lazy to maintain anything. So we automated the entire delivery pipeline in GitHub.
• Open Source: The Nerd Version of Formula One — In this first episode of Open at Intel Season 2, we broaden our conversation to discuss the very human aspects of open source software and the always-personal Linux* desktop, but with a cloud native twist. 

Doc Searls and Katherine Druckman talk to Kyle Rankin about his journey into Kubernetes and the cloud native landscape.

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Special Guest: Kyle Rankin.

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Links:

• Bluefin | The Next Generation Linux Workstation — The next generation Linux workstation, designed for reliability, performance, and sustainability.

Katherine Druckman, Doc Searls, and Kyle Rankin discuss the personal AI tools they'd like to have, what's available, and how they might come together.

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Special Guest: Kyle Rankin.

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Links:

• Microsoft says it will take the heat if Copilot AI commercial users get sued - The Verge — Some users of Microsoft’s Copilot platforms can turn to the company if they get sued for copyright infringement.
• AI | Doc Searls Weblog

Katherine Druckman and Doc Searls talk to Michael Stolarczyk about the complex ways in which physical goods go around the world, and behind-the-scenes strategies at play.

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Special Guest: Michael Stolarczyk.

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Doc Searls and Katherine Druckman chat with Joe Brockmeier about WordPress turning 25 and our increasing desires to carve out our own homes on the web.

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Special Guest: Joe Brockmeier.

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Katherine Druckman and Doc Searls talk to Kyle Rankin about his new book for aspiring authors, discuss the publishing process, self-discipline, marketing, and share their expertise from their decades as authors.

Notes:

[00:01:04] Intro to Kyle's new book, "How To Write A Tech Book."

[00:04:52] Vetting your idea and pitching to a publisher

[00:09:24] On self-publishing vs. traditional publishers

[00:12:27] Print on-demand

[00:15:05] Market research and publishers

[00:18:03] Co-authoring vs solo authoring

[00:20:43] The Cluetrain Manifesto and The Intention Economy

[00:24:05] Return from social media to blogging and longer-form writing

[00:27:30] Marketing and promotion

[00:31:19] Find us at Defcon!

[00:44:13] Formatting code and technical content

[00:48:14] LaTeX and layout

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Special Guest: Kyle Rankin.

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Links:

• Kyle Rankin - Books and Publications Spotlight | Lulu — Buy Kyle's Self-published titles.
• Sample Chapter - "How To Write A Tech Book"
• How To Write A Tech Book — Many technical professionals would like to write a book sharing their knowledge and experience, but most haven't. If you ask them why, it's not from lack of ideas or experience with technical subject matter. Instead, they just don't know how turn their idea into an actual published book. Even though there are some guides for publishing nonfiction books, tech books are unique in the publishing world, and there haven't been any guides that tackle the special process that goes into publishing a tech book. This book aims to change that.

Katherine Druckman and Doc Searls talk to Petros Koutoupis about rescuing personal archives, personal AI, and preserving our identities.

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Special Guest: Petros Koutoupis.

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Katherine Druckman and Doc Searls talk to David Kirichenko about Ukraine, journalism, troll farms and disinformation in times of war.

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Special Guest: David Kirichenko.

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Links:

• Kirichenko Profile and Collections - Wakelet — David Kirichenko is a Ukrainian-American freelance journalist. He is also an editor at Euromaidan Press, an online English language media outlet in Ukraine.