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Really Good Stories episodes
- Joan Khoury: Crafting an Enduring Brand Narrative
Joan Khoury, Senior Managing Director and CMO at Oppenheimer & Co., talks to Marisa Ricciardi, Founder & CEO of The Ricciardi Group, about how a strong brand narrative grounded in a business’s value proposition lays the foundation for everything from business outcomes to employee satisfaction. She shares her 5-layer framework for thinking about brand – including a newly-minted sixth layer – and discusses the challenge of shepherding the legacy brand of a global financial institution through a modern transformation.
23 min
About Really Good Stories
From the publisher's feed
We talk to expert marketers to uncover Really Good Stories about their boldest professional moves and most impactful work. Because stories are at the heart of great marketing, where they connect, engage, differentiate, and inspire action.
Every episode goes past the case-study gloss into the real decisions — the risks that paid off, the ideas that almost didn't survive the room, and what truly moved the numbers. You'll come away with sharper instincts for building brands, winning buy-in, and making work that lands.
Hosted by The Ricciardi Group, a creative, strategy and marketing group setting a new standard in insight and creativity in partnership with the most complex and revered B2B brands.