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  In this podcast episode of RealmIQ: SESSIONS we feature Andy Beach, a technology strategist, advisor, and author, specializing in AI, media, and digital transformation. As the former CTO of Media & Entertainment at Microsoft, Beach shares insights into AI's impact across industries, including media, sports, entertainment, and music. The discussion covers AI-driven workflows, copyright concerns, ethical AI, and how AI is reshaping production, content distribution, and consumer interaction. 

Topics Discussed

• AI’s impact on media, entertainment, and sports
• AI’s evolution in content production, distribution, and monetization
• Hollywood’s slow adoption of AI and governance concerns
• Ethical AI, copyright challenges, and content provenance
• The AI "bubble" and rapid industry disruption
• Branding and advertising in an AI-driven landscape
• Deepfakes, digital twins, and AI-generated avatars
• AI in music, including estate management and virtual voices
• China’s role in AI development and global competition
• AI’s influence on streaming and content discovery
• The role of AI governance in media organizations

Quotes 

"People were highly unaware of where they were already using machine learning. AI has been in Netflix recommendations, closed captions, and voice assistants for years."
– Andy Beach

"Hollywood has been slow to adopt AI, but the thaw is happening at the studio level."
– Andy Beach

"The AI adoption bubble isn’t bursting anytime soon. People will continue integrating AI into their workflows, businesses, and creativity."
– Andy Beach

"AI will democratize creativity, but the people who push its boundaries will stand out."
– Andy Beach

"The debate over AI’s impact on copyright and provenance is just beginning. The EU is ahead of the U.S. on AI policy."
– Andy Beach

"We are not done with AI’s innovation bubble. The technology is evolving so fast that what’s done today will look quaint tomorrow."
– Andy Beach

"More content isn’t the issue—content discovery is. AI will have to fix that broken experience."
– Andy Beach

"The studios and music industry are moving cautiously with AI, but independent creators are advancing faster."
– Andy Beach

"AI could personalize our streaming experience, but right now, it’s just chaos. Someone needs to fix it." – Curt Doty

"We’ve entered the era of digital twins. AI can bring back artists, but do we really want Elvis selling us hamburgers?" – Curt Doty

"What’s ironic is that billions are being poured into AI, but somehow, they can’t spare funds for licensing fees? If this can be solved with money, there’s no shortage of money." – Curt Doty

"Social media agencies and creative firms are in panic mode. There’s fear, but also opportunity. If you don’t adopt AI, you’ll be replaced by someone who does." – Curt Doty

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