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The RealmIQ podcast episode features Jennifer Stivers, a professional deeply involved in ethical AI and AI literacy. The conversation explores her journey from high-tech marketing to her engagement with AI ethics, emphasizing the transformative impact of Generative AI. Jennifer discusses key ethical concerns such as responsible data usage, implications of synthetic media, corporate AI governance, and the importance of regulation in AI. The discussion advocates for proactive AI education, governance structures within companies, and ethical practices to maintain trust and avoid brand risks.

Topics Covered

1. Introduction to Jennifer Stivers’ Career and Background:
   • High-tech marketing during the .com boom.
   • Experience at Apple under Steve Jobs.
   • Entry into AI ethics and literacy.
2. Generative AI and Ethical Challenges:
   • Evolution of AI from Siri to ChatGPT.
   • Generative AI's transformative role in creativity.
   • Responsible data usage in AI tools.
3. AI in Corporate Settings:
   • Experiments with AI tools during Jennifer's tenure at Coursera.
   • Importance of ethical considerations in corporate AI deployment.
4. Synthetic Media and Voice AI Ethics:
   • Use of synthetic voices and ethical dilemmas for creatives.
   • Ownership, consent, and copyright issues in voice AI.
5. AI Governance and Regulation:
   • Necessity for centralized AI operations within organizations.
   • Advocacy for proactive AI ethics teams in companies.
6. Regulation and Public Policy:
   • Need for regulations to balance innovation and ethics.
   • Examples from social media and crypto industries as lessons.
7. Brand Implications of AI:
   • AI’s impact on brand trust and perception.
   • Importance of transparency and ethical AI use in marketing.

Pull Quotes

1. "Think before you act. Learn more about AI, understand the pros and cons, and think about the implications before putting something public-facing."
   — Jennifer Stivers
2. "Ownership of your voice is critical; some companies ensure it can only belong to one person and must be consented to."
   — Jennifer Stivers
3. "Governance within a company isn’t just hiring a chief prompt officer. It’s about a centralized AI operation that interfaces with all departments."
   — Curt Doty
4. "Regulation won’t eliminate innovation; it will smooth out the curve and help companies avoid legal limbo."
   — Curt Doty
5. "Without AI ethics, companies risk turning negative brand experiences into long-term trust issues."
   — Curt Doty
6. "Synthetic media offers opportunities but also requires clear nomenclature to avoid fear and promote adoption."
   — Curt Doty
7. "Every company needs an AI operation to guide ethics, legal, and implementation to excel and stay competitive."

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