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  In this podcast episode of the RealmIQ Sessions, host Curt Doty interviews Neville Spiteri, co-founder and CEO of WEVR, a pioneering interactive software studio. They discuss Neville’s career trajectory from video game development and branding at Electronic Arts (EA) to creating cutting-edge immersive experiences at WEVR. Key topics include AI in filmmaking and gaming, ethical considerations in generative AI, and the evolution of creative-centered workflows using emerging technologies. The conversation also explores historical parallels in media disruption, such as the transition from silent films to talkies and traditional animation to digital methods.

Pull Quotes

1. "Curiosity is what propels artists and creators to remain relevant through all these technology changes." – Neville Spiteri
2. "Creative-centered AI puts creatives in the driver’s seat, harnessing these tools to innovate ethically." – Curt Doty
3. "We're journeying to a new world where creators and superintelligence coexist—it's inevitable." – Neville Spiteri
4. "Ethical AI use can foster innovation for good while respecting the contributions of artists." – Curt Doty
5. "It’s about leading by example—showing how AI can be used thoughtfully and responsibly in media and entertainment." – Neville Spiteri

Topics Covered

1. Neville Spiteri's Career: From gaming and branding at Electronic Arts to running WEVR.
2. AI in Media Production: The integration of AI and game engines like Unreal and Unity in filmmaking and immersive experiences.
3. Creative-Centered AI: The importance of creators guiding AI innovation and workflows.
4. Ethical Challenges in AI: Attribution, copyright, and the role of open-source tools in ethical AI use.
5. Historical Media Disruptions: Parallels between past technological shifts and today’s AI-driven changes.
6. The Metaverse and Immersive Media: How AI and 3D technologies shape future digital worlds.
7. Leadership in AI: The responsibility of creators and companies to set ethical and creative standards.
8. Future AI Policies: Navigating attribution, transparency, and the potential for deregulated innovation.

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