If you're seeing a change in clientele, it can be for a variety of reasons. As different populations become aware about how floating can help them, they generally tell people with like interests who might come try it out, which then slowly creates a community of enthusiasts who are float-conscious.

Graham and Ashkahn talk specifically about how recent research and awareness has helped bring floating with those with serious pain issues, and how that can create a ripple effect in local awareness for any float center.