Rebecca Lieb is one of the most important and distinguished journos in the digital media world. She's taken all she's learned at the ClickZ Network and Search Engine Watch and is launching US Operations for Econsultancy, the leading digital media analyst organization in the UK.Rebecca shares her three most contemporary ideas about Search Engine Optimization from her new book, "The Truth About Search Engine Optimization." Learn why universal search, your content strategy and search categorization are the most important things to focus on in SEO today.Then Rebecca, one of the best press interviewers ever, shares with you her press interview techniques. If you are a journalist or a blogger, you must listen to these tips.Hear Rebecca's "no reservations" vacation stories from the hinterlands of Burma, Laos, Cambodia and Vietnam. Suz gives her insight into her Spirit Animal, the Otter. And get tuned into one of the TED prize winners, Sylvia Earle, who needs the interactive industry's support for her wish to establish more marine preserve areas to protect our Oceans. As a scuba diver and wanna-be marine biologist, this connects deeply with Rebecca's interests and perhaps it will also impress you?