Rebecca Mazzara is the Founder and CEO of Calita Intimates.

Underwear is our most intimate piece of clothing. Calita believes you should have it all. Beautiful, comfortable underwear - made ethically.

Use code: EVAN20 for 20% off your Calita order!

Takeaways

-Being an early hire on the Shopify Plus team

-How Rebecca met her first manufacturer and designed her first run of product.

-The importance of unit economics.

-Building a brand that resonates with customers involves being authentic, relatable, and responsive to their needs.

-Being a solo founder and how to find and use advisors.

-Why TikTok has been a huge channel for Calita.

-Deciding to produce your product in North America or overseas, pros and cons to both.

-Bootstrapping versus raising capital.

Chapters

00:00 Rebecca's Journey from Shopify to Calita

06:30 Launching Shopify Plus and the Startup Within a Startup

14:43 Making the First Run of Product

34:29 Challenges and Rewards of Being a Solo Founder

Keywords

Rebecca Mazzara, Calita, Shopify, entrepreneurship, networking, collaboration, brand building, marketing, manufacturing, bootstrapping, raising capital, unit economics