Why does an iconic fashion brand spend time experimenting in Web3? And why would they partner with a Web3-native community as part of their go-to-market plan?

This podcast episode is part of a special back-to-back two-episode series featuring two powerhouses in the fashion world, Rebecca Minkoff and Michelle Reeves.

On this episode, show host Dana Hork sits down with Rebecca Minkoff, the co-founder, designer, and entrepreneur behind the global fashion brand bearing her name, to discuss her company’s foray into the world of Web3 and NFTs. Rebecca discusses her recent NFT collaboration with Mavion, some of the leading Web3 companies & entrepreneurs she admires, plus she's got advice for others companies interested in Web3, too.

Next week’s episode will feature the second half of our conversation featuring Mavion Co-Founder & CEO Michelle Reeves.

Show Notes:
0:00 Show intro
1:57 Rebecca introduces herself
3:22 The founding story of Rebecca Minkoff
4:42 Rebecca’s first introduction into Web3
5:41 How Rebecca Minkoff met Michelle Reeves at Mavion
6:17 Mavion x Rebecca Minkoff collection overview
7:39 Customer targeting strategy for the collection
8:51 What’s compelling about Web3? Why spend time on it?
11:02 Why does representation matter to Rebecca in Web3?
11:42 Web3 companies Rebecca admires
12:49 About Rebecca’s book Fearless and how it applies to Web3
16:01 Advice for existing businesses in Web3
17:22 Final topics and summary of podcast
17:56 Wrap up
19:15 Closing

Show Website:
https://www.web2point5.io

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Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.