Why do most leaders fail at company culture—and what can we actually do about it?

In this episode of What The Frac? Live, we sit down with Michael Sonbert, bestselling author of Rebel Culture and founder of Skyrocket Education. Michael breaks down why so many businesses suffer from toxic or unclear culture, and what it really means to lead with purpose and accountability.

Whether you're a startup founder or a corporate executive, this episode is packed with real talk and actionable steps to help you build stronger teams, improve retention, and lead with clarity. From fixing communication breakdowns to embracing systems (yes, even the unsexy ones), Michael shares what actually works.

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