Rebel Road Show

Rebel Road Show #19: Holly Migliaccio | Rook Coffee


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What does it take to leave a six-figure tech job and brew up a coffee brand with cult-like status?

In this episode of The Rebel Road Show, host Pete Matkiwsky sits down with Holly Migliachio, co-founder of Rook Coffee, to talk about her bold leap into entrepreneurship, building a brand that became a Shore staple, and what it takes to turn passion into a thriving business.

Holly shares the real story behind launching Rook with her childhood friend Shawn Kingsley, how their simple but brilliant business model helped them grow to over a dozen locations, and the power of branding done right. From humble beginnings to long lines and iconic merch, this episode is a must-watch for aspiring entrepreneurs, brand-builders, and coffee lovers alike.

☕ Topics Covered:

Why Holly left a 6-figure job to follow a dream

The secret sauce behind Rook’s rapid growth

Lessons in branding that sparked a loyal following

What makes the coffee biz tick behind the scenes

🎧 Whether you're starting a business or just obsessed with coffee culture, you’ll walk away inspired.

Subscribe for more stories of rebels living life—and making money—on their own terms.

#RookCoffee #Entrepreneurship #BrandBuilding #CoffeeBusiness #RebelRoadShow


Check out Rook Coffee!
https://rookcoffee.com/
 @rookcoffeeroasters
https://www.instagram.com/rookcoffee/

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Rebel Road ShowBy Peter Matkiwsky