Over 1.5 billion people observe and celebrate Lunar New Year—symbolic of prosperous times, warding off evil spirits, and sharing meals with loved ones. Red lanterns for Chinese New Year, lighting of firecrackers, and spreading joy with culinary abundance, are all traditions that span thousands of years throughout Asia—from China and Vietnam to Korea and Thailand.  

 Newly rebooted P.F.Chang’s is honoring its roots in Asian tradition by celebrating the Year of the Rabbit, offering unique experiences to guests in their kitchens featuring dishes prepared using age old wok centric cooking style. The company has seen its fair share of reboots and restructuring over the years, transitioning from a private, to public, and back to a private equity owned enterprise again. Now, with 300 or more restaurants, in 24 countries and growing, the brand employs about 20,000 people that deliver over $1billion in annual revenue.  

 One of America’s favorite restaurant concepts, offering sit down Asian cuisine, and well known for their iconic warrior horse outside their locations, P.F.Chang’s is growing into a more dynamic brand under the leadership of CEO Damola Adamolekun. His reboot-in-progress is creating new experiences and consumer loyalty that is accelerating growth—and he is just getting started. We unpacked his global expansion strategy on the eve of Lunar New Year—of The Rabbit—who are also known to be witty, quick-minded, and ingenious.