Young People to the Front

Rebrand Alert: We’ve Always Been Young People to the Front


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In this episode, Tonny, Fatine and Robin delve into the rebranding of their organization, Lens Co, to Young People to the Front Incorporated. They explain that the change was necessary to streamline their mission and vision, as Lens Co no longer accurately represented their work in the youth homelessness policy space. They discuss the evolution of their organization over the past five years and the need to amplify the voices of marginalized communities. Tonny, Fatine and Robin also touch on the significance of their new logo, which incorporates an amplifier symbol to represent their role in listening and amplifying the work of others. Overall, the rebranding reflects their commitment to creating structural change through innovative solutions and community collaboration.

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Young People to the FrontBy Young People to the Front

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