Why Not

Rebranding 101 for DTC


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If there’s one brand that’s shaken the healthy snacking industry through the past few months, it’s The Whole Truth. Whether it’s their out loud communication tone, or just the rebranding that caught everyone’s attention, the brand has had quite a ride.Have you ever wanted to make an entrepreneurial leap from your job? Or just be paid for what you’re really great at? This one’s for you in that case.Shashank Mehta, Founder of The Whole Truth speaks of his entrepreneurial leap from HUL & Faasos into building his own FMCG venture. He also talks about why they rebranded themselves from ‘And Nothing Else’ to ‘The Whole Truth’ in the middle of the lockdown, more on customer love, FMCG rivalries and marketing to the new age customer.If that’s not enough, we’ll through in a discount code for your next purchase of TWT Bars. Just Kidding. We bet, you’d want to share this one with more people than you can imagine.
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Why NotBy Lights Out Studio