Rebranding is an insane business strategy from personal branding to tips and tricks that make a logo or style brandable and can carry a high cost. We took the challenge head on going from a name brand to more of a three-letter abbreviation type brand that is powerful and short. The team loved it and it kept the agency or studio from falling into the brand-ability black hole doom loop of a lost audience and fan base.

When you are small enough the opportunity needs to be taken if its needed and your brand started or is perceived on the wrong foot.

HASHTAGS: #brand #rebranded #rebranding #redesign #logodesign

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