Scott Roth, Chief Marketing Officer at Return Path, knows the challenges that B2B marketers deal with every day. In this episode, we ask him to explain how he led the rebranding of this B2B data solutions company in the past year, and launched a new content marketing team from scratch. Scott oversees digital advertising, content marketing, events, outbound prospecting, and more at Return Path. Listen up for his practical advice for marketing that serves instead of sells.