Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.
The post <a href="https://rattleandpedal.com/accenture-reinvention-consulting-ai-strategy-shift/">Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down. The post Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era appeared first on Rattle and Pedal.

Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.
The post <a href="https://rattleandpedal.com/accenture-reinvention-consulting-ai-strategy-shift/" rel="noopener noreferrer">Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

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