ConvertKit founder Nathan Barry was on the Domain Name Wire Podcast in 2018, talking about his company’s plans to rebrand. After spending hundreds of thousands of dollars on a domain, he shelved the plans.

 

Now, six years later, CovertKit is finally rebranding. The company will become Kit and use kit.com. 

 

On today’s show, Nathan explains what went wrong last time he tried to rebrand, how his company outgrew his name, and how the company will transition to its new name and domain name.

 

Also: Domain prices, new TLDs, keyword data 

 

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