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Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise
In this week’s episode, Eric Sugalski speaks about the recent rebranding process that took his company from Boston Device Development to Smithwise. We examine the nuances of rebranding in practice and discuss best practices. If you like our podcast, please subscribe and leave us a rating!
Podcast: Play in new window | Download
Subscribe: iTunes | RSS
Transcription
The post Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise appeared first on Finch Brands.
The post Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise appeared first on Finch Brands.
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By Bill Gullan, President of Finch Brands
5
3737 ratings
In this week’s episode, Eric Sugalski speaks about the recent rebranding process that took his company from Boston Device Development to Smithwise. We examine the nuances of rebranding in practice and discuss best practices. If you like our podcast, please subscribe and leave us a rating!
Podcast: Play in new window | Download
Subscribe: iTunes | RSS
Transcription
The post Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise appeared first on Finch Brands.
The post Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise appeared first on Finch Brands.