<p>Have you ever wondered why companies choose to rebrand? A few years ago,Microsoft, after more than a decade, has changed it’s logo to one that evokes the new “Metro” look-and-feel of its latest Windows operating system. But why? And what should the criteria — and costs — of this type of decision?</p>

Have you ever wondered why companies choose to rebrand? A few years ago,Microsoft, after more than a decade, has changed it’s logo to one that evokes the new “Metro” look-and-feel of its latest Windows operating system. But why? And what should the criteria — and costs — of this type of decision?

<p>Have you ever wondered why companies choose to rebrand?&nbsp;A few years ago,Microsoft, after more than a decade, has changed it’s logo to one that evokes the new “Metro” look-and-feel of its latest Windows operating system. But why? And what should the criteria — and costs — of this type of decision?</p>

Rebranding Rationale

Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits. Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

Provocative questions, innovative models &amp; new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Rebranding Rationale

Rebranding Rationale