In our current world we rebrand words, corporate identities and people seem to be under the impression it means things are entirely new. Additionally, we have been systematically rebranding terminology so far off the actually meaning we can't seem to get on one page at all.

Rebranding! Sometimes even the Galactic Empire needs a zhoosh!

In 2017, 40 years after many of us kids sat wide eyed in those cinemas everywhere, we face an end to the world we once knew. The death of Carrie Fisher was just one piece of a larger change in the world. A change that has left many of us old fans without any kind of certain future. But don't fear! We are in a wildly shifting period of history and we CAN and WILL be the rebel voices that lead the way into a future that is bright and exciting (even if it looks pretty grim now. )

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Rebranding! Sometimes even the Galactic Empire needs a zhoosh!

Rebranding! Sometimes even the Galactic Empire needs a zhoosh!