The Briefing Show

Rebranding Sustainability with Ash Stapleton and Carrie Dennes


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On this episode I’m joined by Ash Stapleton from Interbrand and Carrie Dennes from Carrie Dennes Writing & Branding, as we tackle ‘sustainability’. Sustainability is no longer the domain of Greenpeace and croc wearers, it sits squarely in the main stream! Sustainability shouldn’t be about making it ‘a bit cooler’, it should be the sexiest, most desirable thing in the world- lets discuss!

Follow our guests:

Ash Stapleton- www.ashstapleton.co

 

Links to some of the things we mention:

The People's Climate Assembly - ARRCC

New Nielsen Study Says Consumers Are Ready to Pay More for Social Responsibility - Sustainable Brands

Book:

We Are The Weather - Jonathan Safran Foer (wearetheweatherbook.com)

Movie:

Blue The Film

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The Briefing ShowBy Lauren Kelly