When Annie Morhauser of Annie Glass heard her customers rave that their mothers loved her product, she knew she had to make a change. She held a focus group to brainstorm the rebrand of her glassware which led to the launch of her contemporary collection. She designed and launched an original product that is now attracting younger audiences. The glassware is sold in premium retailers like Bloomingdale’s, Bergdorf’s and Neiman Marcus across the country.