Rebrands have a way of looking simple from the outside, but inside the business, they touch everything. This episode digs into what it really takes to get it right.

Laura and Brian sit down with Sarah Moss, who has led multiple global rebrands, to unpack the strategy and instincts behind a successful transformation. From earning stakeholder buy-in and mapping every brand touchpoint to recognizing success through behavior change, Sarah shares a candid look at what it takes to evolve a brand and bring an entire organization with you.

To hear more from Sarah Moss, find her on LinkedIn.