Robert is the COO & CoFounder of HYPE, a team of passionate venture builders that help sneaker giants like GOAT enter the Chinese market. Before that, Rob spent time part of AirBnB's founding team in China, which is where he grew his insight and curiosity on how the Chinese consumer market has changed so much. You can find Rob, and HYPE on LinkedIn. Shades Of Yellow is part of The Noodle Shop Media group, find us on Instagram @noodleshopmedia.com